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Our Story

Fidencio Spirits started in 2007 when co-founders Amy Hardy and Arik Torren decided to launch a mezcal brand.  That summer we met Enrique Jimenez and in 2009 launched Fidencio Mezcal.  With massive dedication, we established Fidencio and began our journey. Unknown to us at the time, we would end up playing a significant role in the building of Mexican spirits categories in the US.


In terms of global sales, mezcal was tiny.  But, in terms of flavor, diversity, terroir, heritage, and makers, traditional Mexican spirits have enormous breadth and depth. This has been one of our most inspirational motivators  and is something we are honored to share.  A pivotal moment occurred in 2012 when Fidencio Spirits connected with La Venenosa to launch the first Raicilla in the United States. This next step can be defined as ‘Fidencio Spirits Import Company,’ which led us down a path as a growing US importer and spirits guide for a rapidly growing market.

With our team expanding we are now representing 9 brands with 26 amazing Maestros from 11 states who work with 30 unique types of agave and sotol and span 10 unique categories. Wow, what a dream!

Cameron Holck

Portfolio Ambassador

A lot has changed for me recently and I feel more grounded than ever. I’ve often bounced between adventures to satisfy my need of something new and exciting - or perhaps my fear of becoming too complacent. While I’m still addicted to travel, I believe that somehow I actually just followed my passions over the last 10 years until I landed right where I am supposed to be - and I couldn’t be more grateful. 


Nature and its peaceful beauty, the uplifting laughter of friends during a meal, the comfort and love found in a relationship, the hope from experiencing honest hospitality, and the calm, centering capability of mezcal. I have come to cherish these things, and they are what drive me. I’m now here to share what I know, and do my best to learn what I don’t. 


So, let’s sip mezcal and chat. Dixebee!

Cam at OR.jpg
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